Brizy is a relatively new but powerful drag-and-drop page builder designed for WordPress users who want to create beautiful, responsive websites quickly and easily. Launched in 2018, Brizy offers a user-friendly interface, real-time front-end editing, and a wide array of design tools that cater to both beginners and advanced users. Brizy is available in two versions: the WordPress plugin and Brizy Cloud, a separate platform for building and hosting websites outside of WordPress.
In this guide, we’ll explore the key features of Brizy, how it compares to other page builders, and its pros and cons.
Key Features of Brizy Page Builder
1. Drag-and-Drop Interface
At the core of Brizy’s appeal is its drag-and-drop interface. Users can easily build pages by dragging pre-designed blocks or individual elements (text, buttons, images, etc.) into the canvas. The visual editor allows users to work directly on the live page, so they can see changes in real-time without switching between the editor and the website.
2. Pre-Made Design Blocks
Brizy comes with a large collection of pre-designed blocks—entire sections of pages such as hero headers, footers, testimonials, pricing tables, and contact forms—that can be inserted with a single click. These blocks are customizable, allowing users to adjust text, images, and layout. This feature speeds up the design process for users who want professional-looking sections without starting from scratch.
3. Global Styling
One of Brizy’s most powerful features is its Global Styling. Users can set global styles for typography, colors, and buttons across the entire site. This ensures design consistency and saves time when making site-wide changes. For instance, if you change the color scheme in the global settings, the changes automatically apply to every element across your pages.
4. Responsive Design Controls
Brizy is built with a mobile-first approach, ensuring that all designs are fully responsive. Users can adjust how their website appears on desktop, tablet, and mobile views, with options to hide or show specific elements depending on the device. There are also responsive controls for margins, padding, and font sizes, allowing users to optimize the layout for different screen sizes.
5. Pop-Up Builder
Brizy includes a Pop-Up Builder that enables users to create and customize engaging pop-ups for their websites. These pop-ups can be triggered by various user actions such as page load, exit intent, time on page, or scroll depth. This makes it easy to build email opt-in forms, promotional pop-ups, and calls to action that drive engagement.
6. Dynamic Content
Brizy’s dynamic content functionality allows users to create pages that automatically populate with data from custom fields, making it ideal for creating blog archives, product pages, or portfolio listings. Brizy integrates with tools like Advanced Custom Fields (ACF), Toolset, and Pods, which provide greater flexibility for complex websites.
7. Brizy Cloud
In addition to the WordPress plugin, Brizy offers Brizy Cloud, a standalone platform that lets users create websites without needing WordPress. Brizy Cloud is a complete all-in-one solution, offering hosting, design tools, and pre-made templates, making it easy for users to build websites quickly and host them on Brizy’s servers. This is a great option for users who don’t want the complexity of managing a WordPress site.
8. Templates and Layouts
Brizy provides over 100 pre-designed templates and layouts that users can import and customize. These templates cover a variety of use cases, such as landing pages, e-commerce sites, portfolios, and business websites. Each template is fully customizable and can be edited with Brizy’s drag-and-drop builder.
9. Advanced Customization Options
Brizy includes plenty of advanced customization options, from styling buttons and adjusting fonts to adding borders, shadows, and animations. Users can also add custom CSS for more precise control over design elements.
10. Integrations
Brizy seamlessly integrates with many popular third-party services. Some of the most notable integrations include WooCommerce, Mailchimp, HubSpot, Zapier, WPML, Yoast SEO, and ConvertKit. These integrations allow users to extend the functionality of their websites, adding features like e-commerce, email marketing, and SEO optimization.
Pros of Brizy Page Builder
- Ease of Use: Brizy’s intuitive interface makes it an excellent choice for beginners. The drag-and-drop functionality and real-time editing reduce the learning curve, enabling users to create pages without technical knowledge.
- Pre-Designed Blocks and Templates: With its large collection of pre-made blocks and templates, users can quickly build professional-looking pages without starting from scratch.
- Global Styling: The global styling feature ensures that design changes are implemented site-wide, providing consistency and saving time.
- Brizy Cloud: For users who don’t want to manage a WordPress site, Brizy Cloud offers an all-in-one solution that includes hosting and design tools.
- Pop-Up Builder: Brizy’s built-in pop-up builder allows users to create interactive, attention-grabbing pop-ups with ease.
- Responsive Design: Brizy's responsive design tools make it easy to optimize websites for mobile, tablet, and desktop devices.
- Affordable: Brizy offers a free version with a solid set of features, and the Pro version provides advanced tools at a competitive price.
Cons of Brizy Page Builder
- Limited Compared to Elementor or Divi: While Brizy is easy to use, it currently lacks some of the more advanced features and customization options offered by competitors like Elementor or Divi, particularly for developers seeking deeper functionality.
- Smaller Community and Ecosystem: Since Brizy is a newer page builder, it has a smaller community compared to other page builders like Elementor or WPBakery. This means fewer third-party add-ons and less documentation.
- Performance Impact: Similar to other page builders, using Brizy on complex or content-heavy sites may impact performance, requiring optimization to maintain fast load times.
Brizy vs. Other Page Builders
Brizy vs. Elementor
Elementor is one of the most popular page builders and offers more features out of the box, particularly in its Pro version. Elementor’s theme builder, wide range of widgets, and deep integration with WooCommerce make it a more advanced tool for experienced users. However, Brizy is easier to use for beginners due to its simplified interface and pre-designed blocks, making it a better choice for users who want to quickly build beautiful websites without too much complexity.
Brizy vs. Divi
Divi offers a lot of design flexibility and has a robust global styling system similar to Brizy’s. However, Divi’s interface can feel more complex, which might be overwhelming for beginners. Brizy is often considered more user-friendly and faster to set up, but Divi offers more advanced features for users looking for complete control over their site’s design.
Brizy vs. WPBakery
While WPBakery is one of the most widely used page builders, it operates primarily from the back-end, which can make it less intuitive for users who want front-end editing. Brizy's real-time front-end editor gives users a more immediate and visual design experience. Additionally, WPBakery relies heavily on shortcodes, while Brizy focuses on clean, shortcode-free designs, which are easier to manage if the builder is disabled.
Who Should Use Brizy?
- Beginners and Non-Technical Users: Brizy is ideal for users who are new to WordPress or page building. Its simplicity and ease of use make it a great starting point for creating beautiful websites without coding.
- Freelancers and Agencies: With its fast design capabilities and pre-made blocks, Brizy can help freelancers and agencies deliver professional-looking websites quickly.
- Small Business Owners: For small businesses looking to create a professional online presence, Brizy offers enough flexibility to design custom websites without the cost of hiring a developer.
- E-Commerce Stores: Brizy integrates well with WooCommerce, making it a solid choice for users who want to create and customize online stores.
Final Thoughts
Brizy is a user-friendly, fast, and flexible page builder that is ideal for beginners and users who want to design websites quickly. With its drag-and-drop interface, pre-designed blocks, and global styling options, Brizy simplifies the web design process while still offering the essential tools needed to build a responsive, professional website.
Although it may lack some of the advanced features of more established page builders like Elementor or Divi, Brizy’s ease of use, affordability, and potential for growth make it a strong contender in the page builder market. For those looking for an accessible WordPress page builder or an all-in-one website solution with Brizy Cloud, this tool is worth considering.
