Building an Endearing Company requires a lot of work. While great marketing concepts and advertising are good, just getting your staff to develop great habits toward customers can do the magic better. To build a Viable, Endearing, and Profitable Business you have to work on your mission, vision, values, strategic position, and goals. All of this leads to an Endearing Brand. Growth is change and change isn’t easy. Growth requires a company to install more processes, procedures, controls, and measurement systems. The right processes and controls must be put in place and taught to employees. Instead of throwing money into multi-million dollar mass advertising brand image campaigns, spend time and money to improve the functionality of a product, the quality of services offered, or enhance the customer’s experience.
1. Develop Love for Your Customers
The old adage, “People don’t care how much you know until they know how much you care” Someone asked me after a particularly brutal day with a particularly complex and challenging client, “Have you tried to love them?” Love my customers? I wasn’t even sure I could say I liked them after the round-robin of meetings earlier that day. His words and the ensuing conversation stuck with me from that day forward.
Loving a client means getting to know them as a person. Loving them also means getting to know their business beyond the parameters of the current statement of work to understand the person's work and their threat. Sometimes these conversations identify new opportunities for your business to provide a solution, sometimes not. remains true.
2. Be Sincere
We can all agree that being fake is a negative thing. No one ever wants to feel like they're being played by someone who is just acting, nor does anyone want to be known as someone who doesn’t live true to themselves. Being sincere goes beyond being true to yourself, it includes being honest, Genuine, and real in your interactions with people. sincere people do exactly what they promise—they meet their requirements and say what they mean. There’s no parsing of words, even when the message isn’t what the client wants to hear. sincere interactions create long-term relationships. Once you get to know them, sincere people turn out to be more or less consistent with the way they initially hold themselves out to be. What you see is what you get. It's sad that, in today's world, such a positive quality is at risk of becoming endangered. Not only is it harder to find in others, it's becoming harder to be genuine ourselves.
3. Always Say Yes
Now I’m sure you’re wondering, “How can you say ‘Yes’ all the time?” Sometimes the “yes” is easy. Other times, you simply can’t, but you can offer alternatives to solve customer's needs as much as possible. Customers expect to be told “No” or “Unfortunately” Admittedly sometimes the “yes” is followed by a “but” to clarify. Yes also requires that entrepreneurs change what they do, Successful and sustainable yes requires the right kind of leadership, the right environment (culture), and the right processes.
In conclusion, the more you work with your customers to help them and cater to them, the more they’ll recognize the extra effort and deeply appreciate the efforts you’re making just for them.
