United States $1,804
Source: Invespcro
The shopping process has dramatically changed over the past years. We now live in an omni-channel context in which people prefer getting information and buying products online, more than ever before. However, this doesn’t mean the other traditional channels have been (or should be) forgotten. It has never been more important to manage a coherent brand image by aligning the concept, the message, and the offer to all means of distribution, online and offline: physical store, online ads, emails, events, website, etc.
Retailers now face the need to adapt their products and the brand’s core promise to their target audiences. They have to understand and adapt their services to the needs of customers worldwide: localized online strategies consist of website translation, local currency pricing display, localized payment solutions, several delivery options, localized support, and so on.
From the moment a shopping journey starts, informed consumers expect continuity and consistency at any point and across all shopping and delivery channels. Data mining becomes crucial in deciding where and when to spend money as a merchant. All gaps must be filled: from the offers consumers receive on their email (based on his previous acquisitions), to the landing page experience, shopping cart ease of use and convenient payment options, and to the possibility of returning the product in-store and benefit from support in a language of choice.
United Kingdom $1,629
Sweden $1,446
France $1,228
Germany $1,064
Japan $968
Spain $849
China $626
Russia $396
Brazil $350
Sweden $1,446
France $1,228
Germany $1,064
Japan $968
Spain $849
China $626
Russia $396
Brazil $350
Source: Invespcro
The shopping process has dramatically changed over the past years. We now live in an omni-channel context in which people prefer getting information and buying products online, more than ever before. However, this doesn’t mean the other traditional channels have been (or should be) forgotten. It has never been more important to manage a coherent brand image by aligning the concept, the message, and the offer to all means of distribution, online and offline: physical store, online ads, emails, events, website, etc.
Retailers now face the need to adapt their products and the brand’s core promise to their target audiences. They have to understand and adapt their services to the needs of customers worldwide: localized online strategies consist of website translation, local currency pricing display, localized payment solutions, several delivery options, localized support, and so on.
From the moment a shopping journey starts, informed consumers expect continuity and consistency at any point and across all shopping and delivery channels. Data mining becomes crucial in deciding where and when to spend money as a merchant. All gaps must be filled: from the offers consumers receive on their email (based on his previous acquisitions), to the landing page experience, shopping cart ease of use and convenient payment options, and to the possibility of returning the product in-store and benefit from support in a language of choice.
