Apple announced the release of iPhone 15 Pro Max, iPhone 15, and iPhone 15 Plus at its Worldwide Developers Conference (WWDC) in September 2023. The new iPhones feature a stunning, textured matte finish with an industry-first color-infused back glass and a new contoured edge on the aluminum enclosure. Both models come with the Dynamic Island, an innovative way to interact with important alerts and Live Activities. The Super Retina XDR display is great for watching content, streaming Apple Fitness+ workouts, and playing games. Peak HDR brightness now reaches up to 1600 nits so HDR photos and videos look better than ever.
The iPhone 15 lineup features a powerful 48MP main camera with a new 2x Telephoto option to give users a total of three optical zoom levels. The advanced camera system is designed to help users capture everyday moments and cherished memories. The next generation of portraits makes it easier to capture portraits with great detail and low-light performance.
The new iPhones are powered by A16 Bionic for powerful, proven performance, and feature a USB‑C connector, Precision Finding for Find My Friends, and industry-leading durability features. They will be available in five stunning new colors: black, blue, green, yellow, and pink. Pre-orders began on Friday, September 15, with availability beginning Friday, September 22.
Apple’s iPhone 15 Pro Max was announced at the Worldwide Developers Conference (WWDC) in September 2023. The following table summarizes the technical specifications of the device:
The iPhone 15 Pro Max features a Super Retina XDR display with rounded corners that follow a beautiful curved design. The device has a screen size of 6.7 inches. It comes with an A17 Bionic chip with a six-core CPU and five-core GPU. The advanced triple-camera system features a 48MP main camera lens, a 12.7MP periscope telephoto lens, and a 13.4MP ultrawide lens. The device is rated IP68 for water resistance.
Apple’s iPhone 15 and iPhone 15 Plus were also announced at the Worldwide Developers Conference (WWDC) in September 2023. The following table summarizes the technical specifications of both models:
Both models feature a Super Retina XDR display with rounded corners that follow a beautiful curved design. The iPhone 15 has a screen size of 6.1 inches, while the iPhone 15 Plus has a screen size of 6.7 inches. Both models come with an A16 Bionic chip with a six-core CPU and five-core GPU. The advanced dual-camera system features a 48MP main camera lens and a 12MP Ultra Wide lens. Both models are rated IP68 for water resistance.
On June 5, 2023, Apple showcased new software updates along with Apple’s first AR/VR headset - Vision Pro. The event was kicked off with a keynote at Apple Park attended by developers, students, and media, and watched by millions of people around the world via live stream and on demand.
At WWDC23, Apple unveiled Apple Vision Pro, a revolutionary spatial computer that seamlessly blends digital content with the physical world. It features visionOS, the world’s first spatial operating system, which lets users interact with digital content in a way that feels like it is physically present in their space. The new MacBook Air was also launched at the event. It is the world’s thinnest and best 15-inch laptop, with an expansive 15.3-inch Liquid Retina display, the extraordinary performance of M2, and up to 18 hours of battery life.
In addition to these products, Apple also unveiled Mac Studio with M2 Max and M2 Ultra, and Mac Pro with M2 Ultra - the most powerful Macs ever made. Exciting new features were also announced for iOS 17, iPadOS 17, macOS Sonoma, watchOS 10, tvOS 17, and AirPods .){kind=link}