Google offers a diverse suite of products that can significantly enhance various aspects of a business. Firstly, tools like Google Workspace, encompassing Gmail, Docs, Sheets, and more, facilitate seamless collaboration and productivity among team members. Google Analytics provides invaluable insights into website traffic and user behavior, aiding in data-driven decision-making for marketing strategies. Additionally, Google Ads empowers businesses to reach their target audience effectively through online advertising campaigns.
Google My Business for instance enables companies to manage their online presence and interact with customers directly, crucial for local visibility. For e-commerce ventures, Google Shopping offers a powerful platform to showcase products to potential customers. Google Cloud Platform (GCP) provides robust cloud-based solutions for storage, computing, and data analytics, ensuring scalability and efficiency. Furthermore, tools like Google Meet and Google Chat facilitate smooth communication, especially in remote work settings. By leveraging these products, businesses can streamline operations, enhance customer engagement, and gain a competitive edge in today's dynamic market landscape.
Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.
Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z.
Google is the most widely used search engine on the internet today. It receives over 3 billion online searches on a daily basis. It was created in 1997 by American computer scientists Larry Page and Sergey Brin. Since its founding, Google has made many advancements in the search engine field.
Google offers a wide array of products and services across various categories.
1. Google Docs
With Google Docs, you can write, edit, and collaborate wherever you are. For free.
Convert Word files to Google Docs and vice versa.
Take your Docs experience even further with add-ons. Try Lucidchart Diagrams to create and insert flow charts and diagrams.
Google Docs brings your documents to life with smart editing and styling tools to help you easily format text and paragraphs. Choose from hundreds of fonts, and add links, images, and drawings. All for free.
Choose from a wide variety of resumes, reports, and other pre-made documents all designed to make your work that much better, and your life that much easier.
Access, create, and edit your documents wherever you go from your phone, tablet, or computer even when there's no connection.
All your changes are automatically saved as you type. You can even use revision history to see old versions of the same document, sorted by date and who made the change
2. Google Slides
With Google Slides, you can create, edit, collaborate, and present wherever you are. For free.
Convert PowerPoint files to Google Slides and vice versa.
Google Slides makes your ideas shine with a variety of presentation themes, hundreds of fonts, embedded videos, animations, and more. All for free.
Choose from a wide variety of pitches, portfolios, and other pre-made presentations all designed to make your work that much better, and your life that much easier.
Access, create, and edit your presentations wherever you go from your phone, tablet, or computer even when there’s no connection.
All your changes are automatically saved as you type. You can even use revision history to see old versions of the same presentation, sorted by date and who made the change.
3. Google Sheets
With Google Sheets, you can create, edit, and collaborate wherever you are. For free.
Convert Excel files to Google Sheets and vice versa.
Google Sheets makes your data pop with colorful charts and graphs. Built-in formulas, pivot tables and conditional formatting options save time and simplify common spreadsheet tasks. All for free.
Choose from a wide variety of budgets, schedules, and other pre-made spreadsheets all designed to make your work that much better, and your life that much easier.
Access, create, and edit your spreadsheets wherever you go from your phone, tablet, or computer even when there’s no connection.
All your changes are automatically saved as you type. You can even use revision history to see old versions of the same spreadsheet, sorted by date and who made the change.
4. Google Forms
Collect and organize information big & small with Google Forms. For free.
Plan your next camping trip, manage event registrations, whip up a quick poll, collect email addresses for a newsletter, create a pop quiz, and much more.
Use your own photo or logo, and Forms will pick just the right colors to complete your own unique form, or choose from a set of curated themes to set the tone.
Choose from a bunch of question options, from multiple choice to dropdowns to a linear scale. Add images and YouTube videos, or get fancy with page branching and question-skip logic.
Forms are responsive, so that means it’s easy (and beautiful) to make, edit, and respond to forms on screens big and small.
Responses to your surveys are neatly and automatically collected in Forms, with real-time response info and charts. Or, take your data further by viewing it all in Sheets.
5. Google Sites
Effortlessly create and share beautiful Sites for your team, project, or event. Here are a few tips to help you get started.
6. Google Pay
Google Pay is the fast, simple way to pay in millions of places – online, in stores, and more. It brings together everything you need at checkout and keeps your information safe and secure. Plus, you can manage your account wherever you want on the web or in the app.
Turn potential customers into paying customers with Google Pay. Enable a faster, more convenient shopping experience across all the devices your customers already use.
Setting up Google Pay takes just a few lines of code, and you can be up and running in under a week. You can use Google to pay with ease on thousands of websites. Just look for Google Pay and spend less time checking out, and more time checking in.
7. Google Trips
Google Trips makes it easier than ever to plan and organize your trips. It automatically maps out a half day or a full day with suggestions for things to see and do. Don’t like what you see? Tap the "magic wand" to see more nearby sights. Each tap of the wand gives you a fresh set of nearby attractions.
Want to know what museums are within walking distance? Or find the best tapas in Barcelona? Done. From cafes to parks to beaches, Google Trips shows you tons of cool things near and far, so you can find your next destination faster.
Now you can find travel details like reservations and confirmation numbers in one easy app Google Trips simply gathers your travel information from Gmail and Inbox and then organizes it automatically. Plus, the entire app is available offline, so you can see your info wherever you are.
8. Project Fi
A plan that makes saving twice as sweet.
Whether you use a little data or a lot, Bill Protection makes sure you’re never paying for data you don’t need. Fi-ready phones that put you on the best signal
Designed with the latest Google technology. Built to intelligently shift between mobile networks & Wi-Fi. Seamlessly switch on the fly to the fastest network
Get three 4G LTE networks and free access to 2 million secure Wi-Fi hotspots in one satisfying plan.
Pay the same price for high-speed data abroad as you do at home. Plus get affordable voice calls and free texting.
9. Google Group
All of your discussions in one place
Organize with favorites and folders, choose to follow along via email, and quickly find unread posts.
Use rich-text editing to customize your posts with fonts, colors, and images.
People power discussions
Use photos, nicknames, and automatic translations to share your thoughts with the world.
Keyboard shortcuts and a streamlined design mean you won’t spend time waiting to read and get involved. Press "?" to see the full list of shortcuts
Access Groups from anywhere using your mobile device with our optimized site.
10. Google Edu
G Suite for Education lets schools decide which Google services their students can use and provides additional privacy and security protections that are important in a school setting. Students cannot use Google Classroom at a school with personal accounts. A suite of productivity tools to help students and teachers interact seamlessly and securely across devices.
Co-edit documents, spreadsheets, and presentations in real-time. Build to-do lists, create task reminders, and schedule meetings. Connect with email, chat, and video conference. Build to-do lists, create task reminders, and schedule meetings. Add students, manage devices, and configure security and settings so your data stays safe.
11. Google Drive
Drive starts you with 15 GB of free Google online storage, so you can keep photos, stories, designs, drawings, recordings, videos – anything.
Your files in Drive can be reached from any smartphone, tablet, or computer. So wherever you go, your files follow. You can quickly invite others to view, download, and collaborate on all the files you want–no email attachment is needed.
12. Google Keep
Keep working on your phone, tablet, and computer. Everything you add to Keep syncs across your devices so your important stuff is always with you. Add notes, lists, photos, and audio to Keep. Share your shopping list on Keep and watch as items get checked off in real time. No need for text messages back and forth. Get things done together, faster. Quickly filter and search for notes by color and other attributes like lists with images, audio notes with reminders or just see shared notes. Find what you're looking for even faster, and let us Keep remembering for you.
13. Google Allo
Google Allo is a smart messaging app that helps you say more and do more. Express yourself better with stickers, doodles, and HUGE emojis & text. Allo also brings you the Google Assistant.
Smart Reply lets you keep the conversation moving with a single tap by suggesting text and emoji responses based on your personality. For example, it learns if you're more of a “haha” or “lol” person so the more you use Google Allo, the more “you” the suggestions become.
Add more meaning to your words by adjusting the size of your text. When you need more than ALL CAPS to get your point across, simply slide up to shout, and down to whisper.
Get creative with the photos you send by doodling on them or adding text. Draw a smiley face, turn your friends into memes, and mix in some color.
Stickers in Google Allo are designed by independent artists and studios from around the world. From Drama Llama to Food Party, add some fun to the conversation when words aren't enough.
Start an incognito chat to send a message with end-to-end encryption. Incognito mode also comes with expiring chats so you can control how long your messages stick around and private notifications to help keep your chats more discreet.
14. Google AdSense
Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.
15. Google AdWords
If you’re not getting good enough traction with organic search traffic, then you might want to consider a paid search campaign using Google AdWords. By bidding for the right keywords, you can gain a considerable amount of qualified traffic where the conversions will meet or exceed the value you pay for your ads. Be sure to use advanced targeting options for location, mobile or desktop browsers, and other criteria to get the target audience you want.
16. Google AdWords Keyword Tool
Need keyword ideas for your search engine marketing campaign or paid search advertising? Try the Google AdWords Keyword Tool. When you enter a term that offers a wide range of ideas, like SEO, you will get groupings of keyword ideas that you can dig deeper into. While the total of the global searches is not always spot on, it can give you an idea of whether one keyword is more or less popular than another. You can also see an approximate cost per click (CPC) amount if you were trying to target the keyword using Google AdWords.
17. Google Alerts
Want to keep on top of the latest news, mentions of your brand, or other items in Google search? Then set up your Google Alerts. When you enter a search query, you will get a sample of the results you will receive and the option to have them delivered regularly to your email inbox or RSS reader. You can use this to keep up with your competition as well to see where they are getting mentioned or are building profiles.
18. Google Analytics
Google Analytics is probably one of the most powerful Google tools that you can use as a marketer. You can learn so much about your website’s visitors including, but not limited to, the following:
19. Blogger
If you want to start a blog, but you’re not ready to commit to a self-hosted blogging platform such as WordPress, then you might want to consider Blogger. If it’s been a while since you last took a look at it, you might be interested in some of the latest improvements noted in the above video. There have been rumors in the past that getting links on Google-owned properties can help with the indexing of your website, so don’t overlook the power of Blogger!
20. Google Books
If you love reading, then Google Books can be a good place to go to find books online in all genres, some of which you can read for free. But from a marketing perspective, if you have a book, then you will want to get it listed on Google Books so that you can sell it to an even larger audience, especially now that Google is competing with iTunes and other online media retailers with their new Google Playstore for music, books, movies, and Android apps.
21. Google Calendar
Want to keep up with important events in your daily schedule? Then Google Calendar is the answer. You can share your calendar with other users or even with the public and embed it onto your website. You can even set reminder alerts to be sent as a popup when you’re logged in to your Google account or via email. Use it to keep track of guest posting opportunities, Twitter chats, advertising expiration dates, editorial calendars, and much, much more.
22. Google DoubleClick Ad Planner
Need some quick traffic or demographics information for a website? Get it using Google DoubleClick Ad Planner. The larger the website, the more information you will be able to find about it including the average visitor’s age, gender, education, household income, other sites visited, interests, and keywords searched for.
23. Google Gadgets
Want to extend the functionality of your website, browser, or Google Account? Check out the line of freebie Google Gadgets available at your disposal. Gadgets are organized in categories including news, tools, communication, games, finance, sports, lifestyle, technology, and politics.
24. Google Insights
Google Insights allows you to search for keywords to see their trends over time. This way, you can see whether a keyword is gaining in popularity, see worldwide search trends over the course of a year to find popular months or seasons for a search, see search volume by region, and find a list of top ten related searches and rising searches.
25. Google Mail (Gmail)
Need email with a smart filtering system? Gmail might be the answer. One of the best features of Gmail is the ability to filter messages into multiple labels and have them skip the inbox or simply label them for easy archiving. Using your Gmail filters wisely can help you keep your inbox clean and organized. Plus, the search function on Gmail is not too shabby either.
26. Google Profile
Want your local business to show up before organic search results? For some keywords, it can be thanks to Google Business. Be sure that you claim or add your listing on Google Business, complete your profile, add photos & videos, and encourage reviews so that your business will make it to the first page of search results.
27. Google Reader
Google Reader allows you to view and organize your RSS feeds all in one place. If you’re already using your Google Account for Gmail and Google+ on a regular basis, why not keep track of your favorite blog’s RSS feeds, Google Alerts, and other feeds in the same account.
28. Google Translate
If you run into an email, blog comment, or webpage in another language, use Google Translate to quickly translate it into yours. The best part is you don’t even need to know what language it is in thanks to the auto-detect features. It may not be a perfect translation, but it will get the main point across.
29. Google Trends
Google Trends offers a variety of information such as the searches that are currently popular, Google Insights data for keywords, and traffic trends for websites if you search for a particular domain.com. You can even enter multiple domains, separated by a comma, to compare traffic. Note that traffic trends are only available for websites with a high volume of traffic.
30. Google Voice
Google Voice allows you to create a phone number to make and receive phone calls and texts. You can view your messages in an interface similar to your Gmail. It’s a good alternative if you don’t want to give out your office or cell phone number for particular contacts!
Another cool little trick with Google Voice is that you can set up a Google Voice number specifically for tracking how effective your phone number placement on your website is. Every time someone calls in using your Google Voice number, you can count the calls in your Google Voice account. This will allow you to test the size, location, and color of your website phone number.
Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.
Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z.
Google is the most widely used search engine on the internet today. It receives over 3 billion online searches on a daily basis. It was created in 1997 by American computer scientists Larry Page and Sergey Brin. Since its founding, Google has made many advancements in the search engine field.
Google offers a wide array of products and services across various categories.
- Search and Information
- Productivity and Collaboration
- Communication and Messaging
- Social Media and Networking
- Browsing and Connectivity
- Mobile and Operating Systems
- Maps and Navigation
- Video and Entertainment
- Advertising and Analytics
- Cloud and Enterprise Solutions
- Hardware and Devices:
- Artificial Intelligence and Machine Learning
- Health and Life Sciences
- And Other Services
1. Google Docs
With Google Docs, you can write, edit, and collaborate wherever you are. For free.
Convert Word files to Google Docs and vice versa.
Take your Docs experience even further with add-ons. Try Lucidchart Diagrams to create and insert flow charts and diagrams.
Google Docs brings your documents to life with smart editing and styling tools to help you easily format text and paragraphs. Choose from hundreds of fonts, and add links, images, and drawings. All for free.
Choose from a wide variety of resumes, reports, and other pre-made documents all designed to make your work that much better, and your life that much easier.
Access, create, and edit your documents wherever you go from your phone, tablet, or computer even when there's no connection.
All your changes are automatically saved as you type. You can even use revision history to see old versions of the same document, sorted by date and who made the change
2. Google Slides
With Google Slides, you can create, edit, collaborate, and present wherever you are. For free.
Convert PowerPoint files to Google Slides and vice versa.
Google Slides makes your ideas shine with a variety of presentation themes, hundreds of fonts, embedded videos, animations, and more. All for free.
Choose from a wide variety of pitches, portfolios, and other pre-made presentations all designed to make your work that much better, and your life that much easier.
Access, create, and edit your presentations wherever you go from your phone, tablet, or computer even when there’s no connection.
All your changes are automatically saved as you type. You can even use revision history to see old versions of the same presentation, sorted by date and who made the change.
3. Google Sheets
With Google Sheets, you can create, edit, and collaborate wherever you are. For free.
Convert Excel files to Google Sheets and vice versa.
Google Sheets makes your data pop with colorful charts and graphs. Built-in formulas, pivot tables and conditional formatting options save time and simplify common spreadsheet tasks. All for free.
Choose from a wide variety of budgets, schedules, and other pre-made spreadsheets all designed to make your work that much better, and your life that much easier.
Access, create, and edit your spreadsheets wherever you go from your phone, tablet, or computer even when there’s no connection.
All your changes are automatically saved as you type. You can even use revision history to see old versions of the same spreadsheet, sorted by date and who made the change.
4. Google Forms
Collect and organize information big & small with Google Forms. For free.
Plan your next camping trip, manage event registrations, whip up a quick poll, collect email addresses for a newsletter, create a pop quiz, and much more.
Use your own photo or logo, and Forms will pick just the right colors to complete your own unique form, or choose from a set of curated themes to set the tone.
Choose from a bunch of question options, from multiple choice to dropdowns to a linear scale. Add images and YouTube videos, or get fancy with page branching and question-skip logic.
Forms are responsive, so that means it’s easy (and beautiful) to make, edit, and respond to forms on screens big and small.
Responses to your surveys are neatly and automatically collected in Forms, with real-time response info and charts. Or, take your data further by viewing it all in Sheets.
5. Google Sites
Effortlessly create and share beautiful Sites for your team, project, or event. Here are a few tips to help you get started.
6. Google Pay
Google Pay is the fast, simple way to pay in millions of places – online, in stores, and more. It brings together everything you need at checkout and keeps your information safe and secure. Plus, you can manage your account wherever you want on the web or in the app.
Turn potential customers into paying customers with Google Pay. Enable a faster, more convenient shopping experience across all the devices your customers already use.
Setting up Google Pay takes just a few lines of code, and you can be up and running in under a week. You can use Google to pay with ease on thousands of websites. Just look for Google Pay and spend less time checking out, and more time checking in.
7. Google Trips
Google Trips makes it easier than ever to plan and organize your trips. It automatically maps out a half day or a full day with suggestions for things to see and do. Don’t like what you see? Tap the "magic wand" to see more nearby sights. Each tap of the wand gives you a fresh set of nearby attractions.
Want to know what museums are within walking distance? Or find the best tapas in Barcelona? Done. From cafes to parks to beaches, Google Trips shows you tons of cool things near and far, so you can find your next destination faster.
Now you can find travel details like reservations and confirmation numbers in one easy app Google Trips simply gathers your travel information from Gmail and Inbox and then organizes it automatically. Plus, the entire app is available offline, so you can see your info wherever you are.
8. Project Fi
A plan that makes saving twice as sweet.
Whether you use a little data or a lot, Bill Protection makes sure you’re never paying for data you don’t need. Fi-ready phones that put you on the best signal
Designed with the latest Google technology. Built to intelligently shift between mobile networks & Wi-Fi. Seamlessly switch on the fly to the fastest network
Get three 4G LTE networks and free access to 2 million secure Wi-Fi hotspots in one satisfying plan.
Pay the same price for high-speed data abroad as you do at home. Plus get affordable voice calls and free texting.
9. Google Group
All of your discussions in one place
Organize with favorites and folders, choose to follow along via email, and quickly find unread posts.
Use rich-text editing to customize your posts with fonts, colors, and images.
People power discussions
Use photos, nicknames, and automatic translations to share your thoughts with the world.
Keyboard shortcuts and a streamlined design mean you won’t spend time waiting to read and get involved. Press "?" to see the full list of shortcuts
Access Groups from anywhere using your mobile device with our optimized site.
10. Google Edu
G Suite for Education lets schools decide which Google services their students can use and provides additional privacy and security protections that are important in a school setting. Students cannot use Google Classroom at a school with personal accounts. A suite of productivity tools to help students and teachers interact seamlessly and securely across devices.
Co-edit documents, spreadsheets, and presentations in real-time. Build to-do lists, create task reminders, and schedule meetings. Connect with email, chat, and video conference. Build to-do lists, create task reminders, and schedule meetings. Add students, manage devices, and configure security and settings so your data stays safe.
11. Google Drive
Drive starts you with 15 GB of free Google online storage, so you can keep photos, stories, designs, drawings, recordings, videos – anything.
Your files in Drive can be reached from any smartphone, tablet, or computer. So wherever you go, your files follow. You can quickly invite others to view, download, and collaborate on all the files you want–no email attachment is needed.
12. Google Keep
Keep working on your phone, tablet, and computer. Everything you add to Keep syncs across your devices so your important stuff is always with you. Add notes, lists, photos, and audio to Keep. Share your shopping list on Keep and watch as items get checked off in real time. No need for text messages back and forth. Get things done together, faster. Quickly filter and search for notes by color and other attributes like lists with images, audio notes with reminders or just see shared notes. Find what you're looking for even faster, and let us Keep remembering for you.
13. Google Allo
Google Allo is a smart messaging app that helps you say more and do more. Express yourself better with stickers, doodles, and HUGE emojis & text. Allo also brings you the Google Assistant.
Smart Reply lets you keep the conversation moving with a single tap by suggesting text and emoji responses based on your personality. For example, it learns if you're more of a “haha” or “lol” person so the more you use Google Allo, the more “you” the suggestions become.
Add more meaning to your words by adjusting the size of your text. When you need more than ALL CAPS to get your point across, simply slide up to shout, and down to whisper.
Get creative with the photos you send by doodling on them or adding text. Draw a smiley face, turn your friends into memes, and mix in some color.
Stickers in Google Allo are designed by independent artists and studios from around the world. From Drama Llama to Food Party, add some fun to the conversation when words aren't enough.
Start an incognito chat to send a message with end-to-end encryption. Incognito mode also comes with expiring chats so you can control how long your messages stick around and private notifications to help keep your chats more discreet.
14. Google AdSense
Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.
15. Google AdWords
If you’re not getting good enough traction with organic search traffic, then you might want to consider a paid search campaign using Google AdWords. By bidding for the right keywords, you can gain a considerable amount of qualified traffic where the conversions will meet or exceed the value you pay for your ads. Be sure to use advanced targeting options for location, mobile or desktop browsers, and other criteria to get the target audience you want.
16. Google AdWords Keyword Tool
Need keyword ideas for your search engine marketing campaign or paid search advertising? Try the Google AdWords Keyword Tool. When you enter a term that offers a wide range of ideas, like SEO, you will get groupings of keyword ideas that you can dig deeper into. While the total of the global searches is not always spot on, it can give you an idea of whether one keyword is more or less popular than another. You can also see an approximate cost per click (CPC) amount if you were trying to target the keyword using Google AdWords.
17. Google Alerts
Want to keep on top of the latest news, mentions of your brand, or other items in Google search? Then set up your Google Alerts. When you enter a search query, you will get a sample of the results you will receive and the option to have them delivered regularly to your email inbox or RSS reader. You can use this to keep up with your competition as well to see where they are getting mentioned or are building profiles.
18. Google Analytics
Google Analytics is probably one of the most powerful Google tools that you can use as a marketer. You can learn so much about your website’s visitors including, but not limited to, the following:
19. Blogger
If you want to start a blog, but you’re not ready to commit to a self-hosted blogging platform such as WordPress, then you might want to consider Blogger. If it’s been a while since you last took a look at it, you might be interested in some of the latest improvements noted in the above video. There have been rumors in the past that getting links on Google-owned properties can help with the indexing of your website, so don’t overlook the power of Blogger!
20. Google Books
If you love reading, then Google Books can be a good place to go to find books online in all genres, some of which you can read for free. But from a marketing perspective, if you have a book, then you will want to get it listed on Google Books so that you can sell it to an even larger audience, especially now that Google is competing with iTunes and other online media retailers with their new Google Playstore for music, books, movies, and Android apps.
21. Google Calendar
Want to keep up with important events in your daily schedule? Then Google Calendar is the answer. You can share your calendar with other users or even with the public and embed it onto your website. You can even set reminder alerts to be sent as a popup when you’re logged in to your Google account or via email. Use it to keep track of guest posting opportunities, Twitter chats, advertising expiration dates, editorial calendars, and much, much more.
22. Google DoubleClick Ad Planner
Need some quick traffic or demographics information for a website? Get it using Google DoubleClick Ad Planner. The larger the website, the more information you will be able to find about it including the average visitor’s age, gender, education, household income, other sites visited, interests, and keywords searched for.
23. Google Gadgets
Want to extend the functionality of your website, browser, or Google Account? Check out the line of freebie Google Gadgets available at your disposal. Gadgets are organized in categories including news, tools, communication, games, finance, sports, lifestyle, technology, and politics.
24. Google Insights
Google Insights allows you to search for keywords to see their trends over time. This way, you can see whether a keyword is gaining in popularity, see worldwide search trends over the course of a year to find popular months or seasons for a search, see search volume by region, and find a list of top ten related searches and rising searches.
25. Google Mail (Gmail)
Need email with a smart filtering system? Gmail might be the answer. One of the best features of Gmail is the ability to filter messages into multiple labels and have them skip the inbox or simply label them for easy archiving. Using your Gmail filters wisely can help you keep your inbox clean and organized. Plus, the search function on Gmail is not too shabby either.
26. Google Profile
Want your local business to show up before organic search results? For some keywords, it can be thanks to Google Business. Be sure that you claim or add your listing on Google Business, complete your profile, add photos & videos, and encourage reviews so that your business will make it to the first page of search results.
27. Google Reader
Google Reader allows you to view and organize your RSS feeds all in one place. If you’re already using your Google Account for Gmail and Google+ on a regular basis, why not keep track of your favorite blog’s RSS feeds, Google Alerts, and other feeds in the same account.
28. Google Translate
If you run into an email, blog comment, or webpage in another language, use Google Translate to quickly translate it into yours. The best part is you don’t even need to know what language it is in thanks to the auto-detect features. It may not be a perfect translation, but it will get the main point across.
29. Google Trends
Google Trends offers a variety of information such as the searches that are currently popular, Google Insights data for keywords, and traffic trends for websites if you search for a particular domain.com. You can even enter multiple domains, separated by a comma, to compare traffic. Note that traffic trends are only available for websites with a high volume of traffic.
30. Google Voice
Google Voice allows you to create a phone number to make and receive phone calls and texts. You can view your messages in an interface similar to your Gmail. It’s a good alternative if you don’t want to give out your office or cell phone number for particular contacts!
Another cool little trick with Google Voice is that you can set up a Google Voice number specifically for tracking how effective your phone number placement on your website is. Every time someone calls in using your Google Voice number, you can count the calls in your Google Voice account. This will allow you to test the size, location, and color of your website phone number.
These are just some of the major products and services offered by Google. It's worth noting that Google frequently introduces new products and updates existing ones. Always refer to Google's official website for the most up-to-date information.
